Email List Engagement

Email List Engagement

Category : Social Media

Another online marketing channel is an email list of your customers / clients.

At Alley Cat Social we recommend MailChimp but regardless of what software you use, it’s alway good to do the following:

  • Bring a manual sign up (clipboard / pen) as well as an Ipad / tablet sign up to live events.
  • Review your manual autoresponders for contact updates, i.e. “Dr. John Smith has left UNIT, if you need further assistance, contact Elizabeth Shaw at abc@xyz.com”.
  • Work out an engagement calendar by sending every month, every two weeks, every week or what ever frequency gives your customers the appropriate touch and results . in the highest open / clicks and lowest unsubscribe rate. This may take trial and error along with choosing the appropriate sending time.
  • Eyeball the top opens and reach out to those who frequently open your emails.
  • Create separate lists for clients and non clients so you can market different offers to different segments.
  • Make sure your landing pages have a clear call to action that is relevant to the email click link.
  • Review stats often to fine tune your campaigns.

More to come soon from Alley Cat Social!


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Testimonials

Ron Hall has been managing my social media presentation on Facebook now for a few months. We started out with just a 30 day trial run and the results have been by far worth every bit of time, energy and money spent. Within weeks we saw an increase in customers coming in asking about product they saw posted on FB. Ron’s  comments with the posts I feel adds a special touch which engages the clients! Bob Cook, Bargain Bob’s Discount Store
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