Things Your SEO Specialist Should Be Doing
Category : Social Media
Every online marketing servicer / seo specialist has their own strengths and weaknesses but to some degree they should all be fulfilling this list as a commonality:
- Researching good cross linking opportunities monthly
- Reviewing page content for keyword usage
- Reviewing page code for keyword placement
- Reporting page performance monthly
- Reporting website performance monthly
- Reviewing and reporting PPC (if applicable) performance monthly
- Reviewing and reporting Google placement / performance monthly
- Reviewing and responding (if applicable) to social media reviews (Google, Yelp, Facebook).
- Reviewing and responding to social media inquiries
- Reviewing and reporting on performance for paid directory listings.
- Reviewing and posting valuable content to your website
- Reviewing and posting valuable content to social media / paid directories
- Review and report on competitors websites & online activity
- Identifying niche opportunities for online efforts
- Identifying opportunities to grow email lists
- Reviewing online form submissions
- Reviewing backup schedule
- Backing up database (if applicable)
- Managing additional outreach email addresses
- Reviewing and recruiting / managing content writing opportunities
- Advising for online content prior to brick and mortar engagements
- Reviewing membership profiles and backlinks to professional organizations
- Reviewing and assisting in implementation of reviewing opportunities by customers
- Reviewing the ongoing security of your website and advising / patching / updating software as needed.