Maximize Facebook Live with a Facebook Watch Party

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Maximize Facebook Live with a Facebook Watch Party

Category : Social Media

If you pre-plan a Facebook Live there are several ways to maximize it.

  • Post paper flyers
  • Send out emails via mailchimp / constant contact
  • Do lead up videos to post and promote the event

But how do you promote outside your base and attract new viewers who aren’t familiar with your brand?

It actually involves stepping away from common sense and corporate branding to go to the grass roots: ask your people to host individual ‘watch parties’. What is a Watch Party?

A watch party is where individuals share the video they are watching, in this case, FB Live, so that their friends are notified and can join in. It’s not done on the corporate level, it’s done on the individual level. Groups can watch, comment together, and build more engagement. The benefit is that individual sharing is much more credible than regular business sharing. It also creates a shared viewing experience.

You can either have a viewer / employee create a post that starts a ‘watch party’ or for a FB Live event you can simply have an employee login, view, and ‘share as watch party’. The person posting can also invite individual people to join them but the real power is in the notification to their friends that watch party has begun.

What that does is it transfers credibility from them to you. We are careful with social media credibility and how we lend it out as individuals. Being signed in as an individual over a business lends greater credibility as a whole when sharing content of the business.

So on your next FB Live, start a watch party and watch interest in your brand grow.





Ron Hall has been managing my social media presentation on Facebook now for a few months. We started out with just a 30 day trial run and the results have been by far worth every bit of time, energy and money spent. Within weeks we saw an increase in customers coming in asking about product they saw posted on FB. Ron’s  comments with the posts I feel adds a special touch which engages the clients! Bob Cook, Bargain Bob’s Discount Store
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